Welcome to Tirak Wiki
This wiki serves as the central source of truth for the Tirak Dream Journeys campaign. It documents the product foundation, audience personas, and campaign execution strategy for a companion-first travel marketplace in Thailand.
Project Overview
Tirak is a travel companion platform that connects travelers with verified Thai locals who share authentic cultural experiences. Unlike traditional tour platforms, Tirak focuses on human connection, fair earnings for locals (80-85% take-home), and vibe-based matching.
Core Philosophy
“Supply Creates Demand” We build the companion community first. 80% of our focus is on acquiring and empowering Thai companions. Travelers follow where the authentic locals are.
Wiki Structure
This wiki is organized into 5 layers:
1. Introduction (You are here)
- Welcome: Overview and structure.
- Brand Guidelines: Design system, colors, and voice.
2. Foundation
- Product Overview: What Tirak is and how it works.
- Positioning: Unique value proposition and market fit.
- Competitive Landscape: Analysis of Withlocals, ToursByLocals, etc.
- Messaging Framework: Key messages for supply and demand sides.
3. Audience
- Companion Persona: Detailed profile of our primary supply-side audience.
- Traveler Persona: Profile of our secondary demand-side audience.
- Voice & Tone: How we speak to each audience.
4. Campaign
- Pre-Launch Ads: Facebook/Instagram ad copy and creative direction.
- Email Sequences: Nurture flows for companions.
- Social Calendar: 30-day organic content strategy.
- Welcome Series: Onboarding emails for new signups.
5. Resources
- FAQ: Handling objections from companions and travelers.
- Glossary: Key terms and definitions.
Tech Stack
This wiki is built with:
- Astro: For static site generation and performance.
- React: For interactive components.
- Tailwind CSS: For utility-first styling.
- Framer Motion: For glassmorphism animations.
- Zod: For content validation.
Quick Links
For Our Partners
Interested in joining the Tirak Dream Journeys partner network? Learn how you can list your experiences and keep 80–85% of every booking.