Brand Guidelines
Visual Identity
Our visual language reflects our “Not a tour. A vibe.” philosophy. It is modern, vibrant, and authentic, utilizing a Glassmorphism aesthetic to convey transparency and depth.
Color Palette
Primary Colors
- Tirak Pink (
#FF2E63): Used for primary actions, highlights, and energy. Represents passion and fun. - Tirak Purple (
#6C63FF): Used for gradients, backgrounds, and depth. Represents magic and connection.
Backgrounds
- Glass: Semi-transparent white/gray with blur effects (
backdrop-blur-xl). - Gradient: Soft gradients blending pink and purple for emotional resonance.
Typography
- Headings: Clean, bold sans-serif (Inter/SF Pro) for readability and modernity.
- Body: Highly legible sans-serif with comfortable line height.
Iconography
We use Lucide React icons for a consistent, clean, and stroke-based look.
Voice & Tone
See full Voice & Tone Documentation for detailed examples.
Brand Personality
If Tirak were a person:
- Age: Late 20s.
- Personality: Confident, warm, slightly irreverent friend who knows all the best spots.
- Style: Casual but not sloppy. Authentic but not chaotic.
- Voice: “Look, I get that platforms need to make money. But 30% commission? That’s not a partnership, that’s a tax.”
Core Values
- Fairness: 15-20% commission (vs 30-40%).
- Authenticity: Real people, real connections.
- Safety: Verification and support.
- Autonomy: Companions control their business.
- Community: We support each other.
Do’s and Don’ts
| Do | Don’t |
|---|---|
| Be Real: Use natural language. | Be Corporate: Use jargon like “synergy”. |
| Be Empowering: Focus on companion earnings. | Be Paternalistic: Act like we’re saving them. |
| Be Fun: Use emojis and casual phrasing. | Be Sloppy: Ignore grammar or clarity. |
| Be Direct: Explain fees clearly. | Be Evasive: Hide costs in fine print. |
Logo Usage
(Placeholder for Logo)
- Clear Space: Always maintain padding around the logo.
- On Dark: Use the white version.
- On Light: Use the color version.
For Our Partners
Interested in joining the Tirak Dream Journeys partner network? Learn how you can list your experiences and keep 80–85% of every booking.